What matters to you, matters to USAA. That’s why they go above and beyond on every claim. Based on a true story, our spot, “Dog Tags” shows how agents are always willing to go the extra mile to do right by their members.
Many people think USAA is too expensive for their budget, but they actually offer savings and discounts to lighten the load on your wallet.
To highlight a few that we offer, we created some OLVs, social videos and radio spots tied to some relatable things we all do.
Almost half of renters don’t protect their stuff with insurance. Many think that they’re either covered by their landlord’s insurance (wrong) or they think they don’t have enough stuff of value (also wrong).
But USAA knows that you love your stuff and will go to great lengths to keep it…even if that means moving it up five flights of stairs yourself.
Through UGC and a small covid-friendly pick-up shoot, we were able to launch two national TV spots to encourage renters to cover the stuff they love—because it’s worth it.
USAA Insurance helps make things right when things go wrong. But that wasn’t enough for them. They wanted to actually help prevent these things from happening in the first place.
We launched a Safety & Prevention campaign consisting of online videos, Facebook, Instagram, Pinterest and Snapchat posts, display banners and emails to help people avoid surprises at home—so insurance is for just in case.
Since Differin doesn’t work overnight (does any acne product really??), we challenged people everywhere to take the 90-Day Challenge: Use Differin every day for 90 days, and if you don’t like the results, you’ll get a refund.
To get the word out, we refreshed our Excuses campaign and created a new graphic treatment with our messaging which was launched on TV and online as a :30s, 2 :15s, and 6 :06s.
Beyond TV and online, we created an app, Clear90, to help people stick to a routine and see their progress, along with a Clear Skin Set, which was launched on Amazon.
When you’re struggling with acne as an adult, sometimes you might avoid going out. You don’t really feel confident or worry about being judged for your latest breakout…because shouldn’t this “teen problem” be gone by now?
The Excuses campaign hits on this insight. It consisted of a :30s nationally-run spot, two :15s, a handful of :06s bumpers and a :45s spot on YouTube that drove people to Differin’s homepage to stop the excuses.
Every year on January 1st, Outback Steakhouse sponsors one of the biggest college bowl games in Tampa: the Outback Bowl.
Then, the day after, they make everyone a winner by giving away free Bloomin’ Onions or coconut shrimp depending on who’s victorious. So choose your team, choose your app, and get your game face on.
To promote the offer, we created a :30s TV spot and two :15s featuring Outback’s delicious mascots, Bloomin’ Onion Man and Coconut Shrimp Girl.
The financial industry is changing, and many customers with smaller retirement accounts will no longer receive the same level of personal service from their investment firm that they once did.
But PNC Bank values people over profits. So to assure their customers that they don't plan to change anything, we created this nationally-run TV spot.
The Jolly Green Giant hasn't really been around in recent years. So to awaken a sleeping giant (and his sleeping social presence), we packed up the car Griswold-style and headed out on The Giant Road Trip across America.
Together with The Giant’s little buddy Sprout, we went from town to town, city to city, stopping at some of the most iconic landmarks and attractions, some just The Giant’s size, and captured the entire journey from each of their unique perspectives: The Giant from his eye-in-the-sky point of view and Sprout looking up at him from his pint-sized perspective.
As an extension to our social campaign, we created geo-fenced Snapchat filters featuring The Giant and launched a Spotify playlist of all the jolliest road trippin’ jams. Listen here.
Throughout the year, Outback Steakhouse supports their Aussie Rules campaign with TV spots and social posts—all to remind people that Outback is the place to come for a great steak and even better time.
TV Spots featured their limited-time offers, while the social posts utilized footage that was shot for TV and let people know the Aussie Rules to live by, such as, “#16: There’s nothing wrong with ordering a salad. As long as that salad comes with a side of steak & ribs.”
After a successful launch year for Differin, we wanted to keep up the momentum in order to end the frustration of adult acne. We created 2 new TV spots, multiple :15s, tons of :06 bumpers and even a spot that highlighted our 2017 Best of Beauty award from Allure.
Beyond our TV work, we created 2 unique pre-roll ads for YouTube that hijacked the video the person was about to watch. One was placed on videos that instructed you how to cover up your acne with makeup and the other was placed on videos that reviewed acne products.
Here’s how they worked:
If a person searched for “how to cover up acne with makeup,” our pre-roll ad would be served to them and let them know that rather than covering up their acne, they can get rid of it with Differin.
Home Insight is a new online homebuying experience from PNC Bank. It helps homebuyers understand their budget and search for homes they can afford—all to help make homeownership a reality for people everywhere.
Right before the launch, we worked with PNC to create a few videos that highlight some of the relatable reasons why you’d want to say hello to a home of a your very own.
Bank of Montreal (BMO) did an entire rebrand in order to uncover their human side, taking a simpler and more direct approach to all their services and communication. As part of the first step, they were looking to relaunch both their Canadian and US websites.
For my part, I was responsible for writing new copy, along with overseeing the transfer of existing copy from the previous website to the new one.
http://www.bmo.com
http://www.bmoharris.com
In 2016, Galderma got FDA approval to launch the first over-the-counter retinoid for clearing and preventing acne—making it the first new ingredient in the aisle in over 30 years.
To introduce Differin to the world, we came up with our campaign idea, "Do Things Differin," launched two TV spots, created print ads, banners and advertorials.
go90 is a social entertainment platform that was launched by Verizon as the go-to destination for watching your favorite live sports, concerts from the top artists, brand new originals, and tv shows you already love.
We worked to establish and build a brand that's aiming to become the next major player in streaming entertainment by teasing the launch with wilding postings across 9 cities, taking over subways, running a TV spot, working with brand partners to create fun content, driving tune in with engaging social posts, reaching out to influencers through a launch box, creating merch, mascots and more.
The annual Future Lions competition sponsored by AKQA asks students around the globe to challenge conventional thinking. The aim is to discover those who will create and shape the future.
Top management at AKQA invited internal teams from around the world to pitch ideas for the campaign for entries. After my partner and I were awarded the project, we worked closely with a character designer to create the annual poster, used the assets to make social posts, and helped design and launch the entry website.
Wheat Thins is the cracker that everyone knows and loves. They’re also the brand that everyone knows and loves online.
For almost a year, I had the pleasure of helping to run their social channels: writing daily posts, interacting with fans in real time, and creative activations for big events like Valentine’s Day and the World Cup.
To help launch Google's newest product, we wanted to show what "a day in the life" of a Glass wearer would be like.
In the first Glass Session, you'll meet Laetitia Gayno, the wife of a Googler, as she shares her story of becoming a new mom, trying to capture every special moment, and sharing them with her family in France through photos, videos, and Hangouts.
