When you’re struggling with acne as an adult, sometimes you might avoid going out. You don’t really feel confident or worry about being judged for your latest breakout…because shouldn’t this “teen problem” be gone by now?

The Excuses campaign hits on this insight. It consisted of a :30s nationally-run spot, two :15s, a handful of :06s bumpers and a :45s spot on YouTube that drove people to Differin’s homepage to stop the excuses.