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Mindy Hoblack

Creative Director / Copywriter

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For many people, the coldest season can bring on those dreaded winter blues. So for Starbucks’ winter campaign, they wanted us to inspire our audience to nurture gratitude—shifting their energy to all the simple, joyful moments that can bring light into the darkness (just like Starbucks on, well…any day).

We made one :15s TV spot, multiple :06s digital videos, :15s audio spots, a bunch of social content and even a few TikToks featuring some uplifting creators.

TV Spot

Digital Videos

Social Content

Grande Getup.jpg
Winter Unwind.jpg
Winter Wave.jpg
Pistachio Forever.gif
Sip Inside.jpg
Crochet Cafe.jpg
Pop of Pistachio.gif
Coffee Connection.jpg
Lightly Oated.gif
Winter Your Way.jpg
Fresh Pow.jpg
Galentines Day.jpg
Snow+Your+Scroll.jpg
Shake N' Skate.jpg
Sunday+Stroll.jpg

Audio Spots

TikTok Videos

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