Almost half of renters don’t protect their stuff with insurance. Many think that they’re either covered by their landlord’s insurance (wrong) or they think they don’t have enough stuff of value (also wrong).

But USAA knows that you love your stuff and will go to great lengths to keep it…even if that means moving it up five flights of stairs yourself.

Through UGC and a small covid-friendly pick-up shoot, we were able to launch two national TV spots to encourage renters to cover the stuff they love—because it’s worth it.